DIRECTING | VIDEOGRAPHY | MOVEMENT-BASED DIRECTION | FASHION
MELBOURNE FASHION FESTIVAL CELEBRATES THE PACE OF MELBOURNE NIGHTLIFE, THE DIVERSITY OF THE CITY WITH A SHITLOAD OF DISCO FLAVOUR.
CAMPAIGN VIDEO
Melbourne Fashion Festival (formerly Virgin Australia Fashion Festival) in 2020 wanted to create a dynamic campaign video that celebrated diversity and the vibrance of our city, Naarm (Melbourne).
The campaign video was shot in one day across four locations within the Melbourne CBD. We also captured content for VOGUE Australia, interviews with our talent and BTS.
The campaign was launched at the Governor’s Mansion in the Royal Parks early 2020, with the videos and content reaching thousands of people across the country through billboards, in-cinema advertising, Adshel posters, in-flight advertising, on the stage of each runway and online via social media and PR advertising.
DIRECTOR: KIMBERLY SUMMER & PATRICK CROCK | CINEMATOGRAPHY: SHAUN HERBERTSON | ART DIRECTION: ERIKA SIABATTO | MUSIC: HAIKU HANDS